Happy Coco

Category :

Branding

Client :

Happy coco

Start Date :

February 2024

The Challenge

Happy Coco brings the refreshing taste of Brazil to the UK, sharing the purity and natural goodness of coconut water with the world. The challenge of creating the Happy Coco logo was to convey happiness, freshness, and health, while highlighting the quality of Brazil. The design, with cool colours and organic shapes, symbolises the refreshing energy of coconut water, reflecting a healthy and authentic lifestyle associated with Brazilian excellence

The Solution

HAPPINESS, FRESHNESS, AND HEALTH

The Happy Coco logo design combines fluid, organic typography that conveys freshness and vitality, reflecting the happiness and health associated with coconut water. The smooth, rounded shapes of the design symbolise the refreshing and natural qualities of the drink, while the joyful curves and dynamic forms of the logo emphasise the pure delight of consuming cold coconut water. This detail adds an uplifting and authentic touch to the logo, reinforcing its connection to the vibrant, joyful experience that Happy Coco brings to its consumers.

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