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Category :

Branding

Start Date :

August 2024

Client :

DuForno

01 . The Challenge

The Duforno brand was created to establish a genuine connection with consumers, reflecting the rich culinary traditions of Minas Gerais, Brazil. The logo incorporates elements of regional culture, such as earthy colours, rustic shapes, and symbols of traditional Minas cuisine, conveying authenticity, quality, and respect for the region’s food heritage. It appeals to those who value the rich flavours and warmth of Minas Gerais’ gastronomic experience.

02 . The Solution

AUTHENTICITY, TRADITION, AND FLAVOUR

The Duforno logo design combines strong, rustic typography that conveys the authenticity and warmth of Minas Gerais’ culinary heritage. The earthy, bold shapes of the font reference the region’s rich food culture, particularly through the use of organic, textured elements that evoke the craftsmanship of traditional Minas cuisine. This detail adds an authentic and culturally significant touch to the logo, reinforcing its connection to the flavours and traditions of the region, while ensuring clear and impactful readability for those who appreciate the true essence of Minas Gerais’ gastronomy.

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