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Coach Lucio

Category :

Branding

Client :

Rafael Lucio

Start Date :

November 2024

The
Challenge

The challenge of creating the Coach Lucio brand went beyond designing a logo—it was about fostering a genuine connection with clients and embracing their unique journeys. Focused on balanced and accessible fitness, Coach Lucio supports clients in achieving their goals while improving physical and mental health. The brand embodies commitment to results, motivation, and holistic personal development.

Coach Lucio’s logo, inspired by coats of arms, was created to establish an emotional connection with the public. In Brazil, where interest in sports is intense, coats of arms symbolize strength, belonging and tradition, reinforcing the brand’s commitment to tangible results, constant motivation and the integral development of each individual.

The Solution

Shield
The design must align with the brand's identity and purpose. For Coach Lúcio, the crest is significant as it conveys strength, tradition, and authority—essential qualities for a fitness coach.
Simplicity

A good logo is simple and easy to recognise. Uncomplicated elements ensure it is memorable and versatile, working well across various sizes and applications, such as social media, printed materials, or uniforms.

Timelessness

A good logo stands the test of time. Avoiding fleeting trends ensures it remains relevant and modern, even after years of use, without the need for constant redesigns.

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